Are you ready to build a business you love?
If you’re like most ecommerce businesses I know you didn’t study marketing at school.
You found a product and audience who loved what you were making - or creating - or problems you were solving and all of a sudden you had a store.
One day you found out it wasn’t all going to be the smooth sailing you envisioned.
The reality hit you that you’re running a business.
Being successful is a lot more than just being great at what you do or make. You have to convince customers that you’re the best, most trustworthy supplier in the market.
and it’s hard.
You have to wear many hats. Produce or source product, maintain a website (and social media), keep staff happy (!!), get traffic to your site, fulfil orders and so on.
When I started in ecommerce 10 years ago I didn’t understand any of this.
I was clueless that you couldn’t just build a website and people wouldn't arrive and buy.
I made lots of mistakes and eventually saw the reality that I needed a framework otherwise things just wouldn’t get done.
Eventually I worked on a business that generated $112,000,000 in annual sales. 100,000 transactions a month. Over 3000 transactions every single day.
and through trial and many errors this is what I figured out:
Developing simple but profitable channels that attract new customers
I mastered methods that capture prospects and turn them into customers
Developed systems and messages that nurture customers towards a purchase - and then get them coming back
I designed conversion environments that maximise customer experience and maximise their value
If an online retailer masters these areas they build a predictable, stable business.
And they build a business that is actually fun to work on and run.
Otherwise, whats the point?
Over the past 3 years I’ve been helping ecommerce businesses of all shapes and sizes master these fundamentals and then scale them.
So if you’re looking for practical advice that can actually help you grow your business and serve your goals then you’re in the right place.
Step one is to watch this free training I’ve prepared to show you the simple 4 step process I use to scale ecommerce businesses to 7, 8 and even 9 figures.
Step two is to check out some of the dozens of articles, ideas and interviews I’ve produced over the past few years on all aspects of ecommerce, business and living a good life.
Here’s some to get you started: